SaaS startup Zarget raises $1.5million in seed round

[dropcap]C[/dropcap]hennai-based SaaS startup, Zarget, has raised $1.5 million (about Rs 10 crore) in seed funding. Investors participating in the round were Global venture capital firms Accel Partners, Matrix Partners and CEO of Freshdesk Girish Mathrubootham along with others.

Arvind Parthiban, CEO of Zarget, said, “Consider the slow advances in our industry compared to the music industry, which moved quickly from records to CDs on to iPods and streaming. Our Chrome plugin is the next step and represents the future of site optimization.”

The startup will launch its conversion rate optimization software platform as a Chrome plugin on Wednesday.
The platform provides A/B testing, funnel analysis and heatmaps. The first tool is to optimize beyond login pages and can be used for improving checkout pages and various SaaS website tools without any security vulnerabilities.

Heatmap supports interactive design elements such as sliding banners, drop-down menus and moving elements on the website page. This allows users to track visitors in real time. Funnel analysis allows companies to see where visitors are dropping off from the website by configuring multiple pages together.

The Zarget platform is built for ecommerce and SaaS companies and is intended to be used by marketers, product managers and web designers.