As history is evident, revamping the company logo has often been effective machinery in embedding its image by giving a refreshing identity to the public eye. Companies often go for this makeover. The latest such example is Snapdeal.
As reported by LiveMint, the online marketplace has started working on rebranding a new logo, which would resemble Dropbox to a certain extent. Sources have also said that the company would be introducing fresh colour in the name and also introduce a new tagline.
Looking to create a unique identity for itself in a market dominated by Flipkart and Amazon, Snapdeal has plans to make the new logo public before Diwali, given the peak traffic and orders e-commerce companies get.
Instead of the two different colours that it has currently (red and blue), the logo is expected to have one single colour. Snapdeal co-founder Rohit Bansal is reportedly working closely with advertising agency McCann Erickson in the project.
After the recent funding crunch and other failures, the company is going for huge revamp. It was even reported earlier this month that it would spend more than Rs 200 crores on a 60-day campaign that will run-up to the Diwali festival.
The new campaign is expected to be introduced across television, print, YouTube and social media next month.
After enjoying a pretty smooth run last year with astronomical funding, where the online retailers have largely been pushing discounts and educating users about the online shopping, it is now time for brand building and keeping customers in the competitive market.
Companies have repeatedly come up with different advertising strategies to recreate its presence. While Amazon’s creative taglines had ‘Apni Dukaan’ and ‘Aur Dikhao’, Flipkart banked on assurance of original and pathetic products.
Snapdeal has also changed its tagline yearly. It had Amir Khan as its face in 2015’s ‘Dil Ki Deal’ advertisement. This time, the company is looking to go beyond narratives. In 2014, it has the message, ‘Bachaate Raho’.
After facing a cash crunch and losing out on GoJavas, the company is looking to bouncing back with new logics unit Vulcan Express Pvt. Ltd, its in-house logistics and fulfilment service provider.
