Kalyan Jewellers ventures into digital gold category

Kalyan Jewellers, one of India’s most trusted and leading jewellery brands, has launched Kalyan Jewellers Digital Gold. The company has entered into partnership with Augmont, which is India’s largest completely integrated precious metals management company.

With gold continuing to shine bright and technology offering convenient solutions, Kalyan Jewellers Digital Gold powered by Augmont provides a safe, easy and reliable method of buying 24-Karat pure gold, digitally. When customers purchase the digital gold, an equivalent amount of physical gold is stored under the customer name for a period of up to five years at no additional cost, in secured and insured vaults managed by IDBI Trustee Company Limited.

Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said gold has always been a preferred saving option among Indians, and in the post COVID-19 era, it has also emerged as the safest and most lucrative long-term asset. “We have witnessed a renewed interest in gold from younger, first time customers, who are looking at convenient and easy means of purchasing the yellow metal. The introduction of digital gold will provide a holistic ecosystem for consumers.”

Millennial or Gen Z customers looking to make systematic purchases in gold, can opt for this feature and start buying gold for as low as Rs 100 on the platform. At a larger stage, the overall gold purchase in their free-wallet can be redeemed as physical gold coins or jewellery, at the Kalyan Jewellers showroom. They can also opt for door step delivery of gold coins or bullion. Customers can also sell digital gold from the safe confines of their home, thus providing larger flexibility.

Since the imposition of lockdown due to COVID-19 pandemic, Kalyan Jewellers has introduced a range of digital, customer-centric initiatives, enabling patrons to purchase jewellery with flexibility, convenience and security with the LIVE video shopping facility.

Also Read: Qandle makes use of latest technology – AI, ML and Analytics

Headquartered in Thrissur, Kerala, Kalyan Jewellers is one of the largest jewellery retailers in India with a presence in the Middle East. The company has enjoyed a long-standing presence in the Indian market for nearly three decades and has set industry benchmarks in quality, transparency, pricing and innovation. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds, and precious stones catering to the distinct needs of the customers. It has 147 showrooms across India and the Middle East.