Liquor & Spirits
Badshah’s Shelter 6 Vodka Redefines Clean Drinking With Gluten-Free, Sugar-Free Formulation
India’s premium spirits market is witnessing a clean-drinking revolution, and at the center of it is Shelter 6 Vodka—co-founded by rapper and cultural icon Badshah. Designed for a new generation of conscious consumers, Shelter 6 reinforces its commitment to purity with a gluten-free, sugar-free formulation, setting a new benchmark in the premium vodka category.
As drinkers increasingly question what goes into their glass, Shelter 6 positions itself as a transparent, no-compromise offering. The brand challenges long-held myths around alcohol and calories, notably the belief that tequila is inherently lighter than vodka. Shelter 6 confidently counters this assumption with a vodka that contains fewer calories than tequila, without sacrificing smoothness or character.
Six-Time Distillation for Ultimate Purity
What truly distinguishes Shelter 6 is its six-step distillation process in Russia, a method that elevates both clarity and mouthfeel. Each distillation refines the liquid further, resulting in a vodka that is cleaner, lighter, and exceptionally smooth. Crafted to be enjoyed neat, Shelter 6 lives up to its bold promise of being “as smooth as water,” appealing to both seasoned vodka enthusiasts and new-age drinkers seeking refinement.
Mokksh Sani, Founder of Living Liquidz and Mansionz, and Co-founder of Cartel Bros, explains the philosophy behind the brand: “In the vodka category, many brands talk about purity, but very few commit to clean formulation in a meaningful way. With Shelter 6, what you do not add is just as important as what you do.”
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A Cultural Statement, Not Just a Spirit
Shelter 6 is more than a vodka—it is a cultural experience. The name symbolizes a space of belonging, creativity, and shared energy, reflecting Badshah’s inclusive ethos. This philosophy extends to its sleek, minimalist bottle design, featuring bold metallic tones and sharp detailing that command attention on shelves and in nightlife settings, even under low light.
The vodka is crafted by Cartel Bros, the powerhouse behind award-winning whiskies like The Glenwalk and The GlenJourneys. With Shelter 6, the group brings its proven craftsmanship and boundary-pushing approach into the vodka segment.
Badshah on Clean, Conscious Drinking
Speaking about the brand, Badshah emphasized authenticity and awareness: “A lot of vodkas look premium, but you never really know what you are consuming. I wanted Shelter 6 to be clean in every sense—gluten-free, sugar-free, and distilled six times.”
Currently available across major Indian metros, Shelter 6 plans to expand its footprint with flavoured variants later this year. Rooted in culture, refined in process, and uncompromising in formulation, Shelter 6 Vodka is poised to redefine what premium, clean drinking means in India.
