Reliance Retail enters into partnership with Maliban, acquires Raskik and Toffeeman

Reliance Retail, the country’s leading retailer, has added beverage brand Raskik and candy brand Toffeeman to its portfolio through acquisition as part of its expansion drive into the FMCG segment.

Besides, the company has also entered into a partnership with Sri Lanka-based biscuits brand Maliban, said the company in the earnings call on Friday after the announcement of Q4 results. “During the quarter, the business grew its product range with the addition of Maliban (biscuits), Raskik (beverages), and Toffeeman (candy) to its portfolio,” said the earning statement from Reliance Industries on Friday. Raskik is a beverages startup which operates a portfolio of natural fusion beverages that it sells across several channels, including general trade, local chains, and online grocers.

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While the Toffeeman brand is owned by Sweet Confectionery, which has more than three decades of expertise in the confectionery marketplace. “In the consumer brand business, we have a strong growth trajectory. All categories did very well. We continue to leverage our capabilities and expanding distribution network to launch new products. There were several new products launched during the quarter,” said Reliance Retail CFO Dinesh Taluja during the earnings call. The company re-introduced the cola brand Campa during the quarter, which it had acquired earlier.

“We also boasted our presence in other categories as well. We went into a partnership with Maliban, which is a reputed player into biscuits as well as in beverages launched the Raskik brand and Toffeeman in the confectionary brand,” he added. The company is focusing to expand its distribution network across geographies as well as a product offering in the Consumer Brands business. Reliance Retail is on an expansion spree and has acquired several brands, including Sosyo, Lotus Chocolate and Campa Cola, as part of its FMCG ambition.

Earlier in December, it launched its consumer-packaged goods brand Independence. Under this brand, the company will offer a range of products in several categories, including staples, processed foods and other daily essentials. Reliance Retail articulates ambitions to be a relevant player in the USD 110-billion FMCG (Fast Moving Consumer Goods) segment. Though products of RCPL, the FMCG arm and wholly-owned subsidiary of Reliance Retail Ventures Ltd (RRVL), are available only in selected markets.