RummyCulture unveils new campaign with Harbhajan Singh

RummyCulture, one of the country’s leading online skill-based rummy platforms from the house of Gameskraft, has unveiled its latest video campaign with retired cricketer and cricket commentator Harbhajan Singh. With this association, RummyCulture has launched a brand film with Singh which has been released across several digital media channels including YouTube, Facebook and OTTs. The initiative looks at strengthening the brand’s philosophy that all of us can be champions with the right skills, tactics, judgment, and willpower.

The film explores how the game of Rummy and brand RummyCulture, both share the ethos of the Culture of Champions. It highlights how one needs the right skills to play Rummy, and that its winners should be christened as Champions too, like in any other sport. The film was produced by Grey World Wide India.

Speaking on the alliance, Harbhajan Singh said, “I am glad to have associated with RummyCulture, which respects the skills that players across the board require, and inspires a Culture of Champions among Rummy players. A game of Rummy needs skill, practice, strategy, perseverance, and dedication to win. Taking this into consideration, it’s only correct to acknowledge that champions are made here as well, at RummyCulture.”

Commenting on the partnership, Amit Kushwaha, Head of Brand Strategy, Gameskraft said, “We are proud to have Harbhajan singh on board and are sure that this partnership will rightly communicate our brand’s message and ethos. RummyCulture pursues to highlight the skill and intelligence that players need to play the game of Rummy. This resonates well with Harbhajan Singh, who is a former cricketing Champion. We truly believe that anybody can be a champion in their game with the right knowledge, acumen, and attitude, and look forward to a fruitful association.”

Launched in 2017 by Gameskraft, RummyCulture boasts of a community of over one crore users. The platform’s games are designed on an extremely user-friendly UI and make it convenient for first-time players to understand and play the game hassle-free. RummyCulture is a world record holder for hosting the world’s largest online rummy tournament and is an ISO 9001:2015 certified gaming platform. The platform is also RNG certified, which means table and player selection is 100% random and not triggered by any specific algorithm.