Elista’s Fresh Entry into the Refrigerator Market: A Cooling Revolution

Elista, a renowned Indian electronics manufacturer, has stepped into the refrigerator market with a bang, introducing a range of six innovative and budget-friendly models designed to cater to the diverse needs of Indian consumers. With a starting price of Rs. 23,999, these refrigerators promise to redefine cooling efficiency and freshness preservation, setting new standards in the industry.

The new line-up of Elista refrigerators boasts a capacity range of 190 to 230 litres, ensuring ample space for all your storage needs. These refrigerators come with energy efficiency ratings ranging from 1-star to 4-star, making them ideal for Indian households looking to combat the intense summer heat while keeping energy bills in check.

One of the key highlights of Elista’s refrigerator range is its commitment to durability and longevity. Each refrigerator comes with a 10-year compressor warranty and a 1-year comprehensive warranty, ensuring a hassle-free performance for years to come. This focus on customer satisfaction and long-term reliability is a testament to Elista’s dedication to quality and innovation.

Speaking about the launch, Mr. Pawan Kumar, CEO of Elista, expressed his enthusiasm, stating, “The launch of Elista Refrigerators marks a significant milestone in our journey to provide innovative and affordable products to our customers. Our refrigerators are designed to meet the evolving needs of Indian consumers, offering cutting-edge features and unmatched performance. We are confident that our refrigerators will set new benchmarks in the industry and become the preferred choice for consumers across the country.”

Elista’s refrigerators are tailored to suit India’s climate, maintaining a -19±1°C freezer temperature for optimal freshness. They come equipped with convenient features like defrost indicators, child locks, and thermostat controls, ensuring a seamless user experience. Additionally, these refrigerators are available in solid, glittery, and glossy finishes, allowing consumers to choose a model that complements their kitchen decor.

The flagship model in Elista’s refrigerator range is the Glass door range (Model- EW 2053FR), which comes with a 4-star rating and a range of eco-friendly features. These features include fast cooling, an anti-fungal door gasket, nano health care, and rust-resistant metal parts, ensuring that your food stays fresh for longer. The Humidity Knob fitted in these refrigerators eliminates interior humidity, extending the shelf life of edibles and maintaining their freshness.

Internally, Elista’s refrigerators are equipped with glass shelves, a soft crisper basket, and bottle separators, making maintenance and cleanliness a breeze. The refrigerators also feature a reciprocating compressor and an overload protector, ensuring a superior and uninterrupted cooling experience.

Elista’s refrigerators are available through the company’s website, online channels, and offline stores across India. With a vast network of 400+ distributors and availability in over 20,000 outlets, Elista is well-positioned to cater to the growing demand for high-quality and affordable refrigerators in the country.

In addition to its refrigerator range, Elista has also ventured into the air conditioning segment with its cutting-edge inverter technology, introducing three variants in its split AC range. With a focus on innovation and customer satisfaction, Elista aims to generate a sale of Rs. 50 crore in the first year of its operations in the air conditioning segment, further cementing its position as a leading player in the Indian electronics market.