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Iron Maiden’s New ‘Trooper Beer’ Launches in India

Iron Maiden’s New ‘Trooper Beer’ Launches in India

British hard rock band Iron Maiden, which needs no introduction, has found a new way to market its already popular brand name – by selling beer. ‘Trooper Beer’, which was first unveiled in UK in May is finally reaching Indian stores and cafes. It will be launched officially on December 1 at Mumbai’s restro-bar D’Bell, for the Indian market.

Trooper Beer is of the ale variety crafted by UK-based Robinsons Brewery and is distributed by the Yeast India Company in Mumbai, Delhi and Bangalore. So if you’re a fan of hard rock and beer, Iron Maiden brings the perfect combination to unwind on a tiring evening.

For details on the launch event see here. Meanwhile, listen  to the song that offered its name to the beer, “Trooper”.

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