Titan Smart Launches Premium “Crown Collection” of Fashion-First Smartwatches
Titan, a relatively late entrant in the smart wearable industry, has launched its premium Crown Collection for the festive and wedding season. The Crown Collection seamlessly blends cutting-edge technology with contemporary craftsmanship, providing a perfect fusion of style and functionality. These smartwatches go beyond standard health tracking to deliver an elevated fashion statement, catering to those who demand the best of both worlds in their daily lives.
The Crown Collection represents a milestone for Titan Smart as it enters the premium smartwatches segment. With a design focus on stainless steel and advanced technology, the collection is crafted to match festive and formal attire and everyday workwear. Titan’s innovative designs are practical and make a strong fashion statement. The collection features two distinct models for women—Elixir and Valerie—while men can choose between the sophisticated Titan Maestro and Titan Heritage models.
For the female audience, Elixir stands out with its diamond-cut faceted glass and ceramic-infused bracelets, starting at ₹13,995. The Valerie, priced at ₹9,995, features a crystal-studded design with an 18mm mesh band and an additional silicone strap for versatility. Both models include essential health features like SOS calling, blood pressure (BP) monitoring, and skin temperature tracking, all presented on a vivid AMOLED display.
On the male side, Titan Maestro offers complete stainless-steel construction with a surgical-grade metal bezel, priced at ₹13,995. This model has a customizable UI, 3D menu styles, a Super AMOLED display, and an additional silicone strap with up to 10 days of battery life—perfect for young professionals. Titan Heritage is a tribute to the brand’s 40-year legacy, combining premium smart technology with a timeless stainless-steel design. Starting at ₹11,995, the watch offers dynamic UI experiences and a crystal-clear AMOLED display for those who value both form and function.
Seenivasan K., Chief Sales & Marketing Officer, Wearables at TitanTitan, commented, “Today’s consumers demand style that’s premium and cutting-edge, blending the timelessness of metal with modern trends. With the launch of the Crown Collection, Titan Smart is setting a new standard. Every detail, from the diamond-cut glass for women to the stainless-steel builds for men, reflects our commitment to unmatched quality and innovation.”
The Crown Collection will be available at Titan World, Shopper Stop, Lifestyle, and authorized retail outlets. Online buyers can find it exclusively at titan.co.in.