Home décor e-marketplace raises undisclosed amount from investors

The owner of home decor e-marketplace BedBathMore, Home Craft Online, has raised an undisclosed amount from investors including Swedish bank AB Kinnevik Group, Germany’s Rocket Internet and some backers of FabFurnish.

FabFurninsh, an online furniture brand, has been recently acquired by Future Group. Earlier this year, There were reports of a possible merger between BedBathMore and FabFurnish. The deal, however, did not go through.

Home Craft Online, last year, had announced plans of investing Rs 128 crore to fund its expansion plans. Filings with the Registrar of Companies state, Bed-BathMore raised close to Rs 3.5 crore in equity from investors in Fab-Furnish in March this year.

From being a marketplace for furnishings and decor, BedBath-More is looking to make lead generation a major source of revenue.

The company will now focus on creating a lookbook for its customers who can source the products from the marketplace. The platform has also tied up with service providers in the interiors space, including paint companies, designers, and architects, among others, for listing services.

Amit Dalmia, CEO of BedBathMore, said, “We are working on multiple features for customers who can find a look, buy the look and consult with interior designers on the platform.”