Amazon to hold Prime Day sale in select countries on June 21-22

Amazon prime day, the e-commerce giant’s annual shopping festival, will take place on June 21 and June 22, the company announced on Wednesday. The shopping extravaganza, exclusively for prime members, will kick off in select countries with an aim to support small businesses affected by the pandemic.

Members of Amazon’s Prime subscription program will get access to “more than 2 million deals” across every category, said Jamil Ghani, vice president of Prime, during a press event. It wll be another 48-hour marathon of discounts on almost everything that Amazon sells: electronics, home goods, and of course Amazon-created products like Echo, Kindle and Fire TV. However, a few discounts are starting today (more on that below).

The Prime Day is open to members in the US, the UK, the UAE, Turkey, Spain, Singapore, Saudi Arabia, Portugal, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria, and Australia.

“Sellers will offer more than a million deals this Prime Day, and for two weeks leading up to the shopping event, Amazon will offer a $10 credit to use on Prime Day to members who spend $10 on select U.S. small business products and brands in Amazon’s store,” the company said.

Customers can earn the credit from June 7-20. The third-party sellers represent almost 60 per cent of sales on Amazon.

In 2020, Amazon invested over $18 billion in its logistics network, tools, services, programmes, and teams to help sellers thrive in Amazon’s store.

Prime Day, which started in 2015, is typically held in July. The discount celebration is partially designed to attract new Prime subscribers, to promote Amazon’s products and services. In 2020, the shopping festival was pushed back to October because of the pandemic, which had put extra strain on Amazon’s supply chain.