Hungama Play partnered with ITV Studios bringing more British produced content to VoD in India

For fans of British produced content, the latest announcement from Hungama will definitely mean delightful news. In the bid to offer its audience unmatched experience and quality international content, Hungama Play partnered with ITV Studios – one of the largest production companies in the United Kingdom. With this, subscribers can stream popular titles like Jekyll and Hyde, Mr Selfridge, Jericho, Agatha Christie’s Poirot as well as Beowulf to name a few.

Speaking on the association, Hyeonza Hong, Senior Vice President, Asia from ITV Studios Global Entertainment, said, “We are delighted to be working with Hungama Play, India’s leading VoD platform, to offer audiences across the Indian subcontinent an enriched content library.”

ITV Studios has been considered as one of the driving forces behind some of the biggest titles of British content, which has gained sizeable devotion. The association gives the Indian subcontinent access to the best of ITV Studio’s vast international content, ranging from action, drama, comedy and mystery.

Talking about the strategic association, Siddhartha Roy, CEO – Hungama.com said “This content acquisition is in line with the overall consumption on our platform and we are getting in more and more premium content to our users in order to drive enjoyable experiences.”

In addition to the movie library that Hungama Play houses, their content includes television, music videos, kids, short films as well as live events across genres and languages, with over 45000 video pieces to choose from. The brand is also foraying into original content with the addition of 4 new series.