From Gators to Galaxy: Doechii Brings Bold Energy to Samsung’s S25 Edge Campaign

Rapper, disruptor, and now Samsung’s latest campaign star, Doechii, proves once again that she plays by her own rules—and she’s bringing an alligator along for the ride. In her new collaboration with Samsung for the Galaxy S25 Edge, the Grammy-winning artist is joined by Coconut, a real-life alligator and her long-time companion in music videos and album art. The two share screen time in a sleek new campaign that highlights both the razor-thin design of Samsung’s latest flagship phone and Doechii’s unapologetic edge.

“I love Coco,” Doechii tells ELLE. “We’ve developed a relationship. She’s used to me.”

Their bond is deeper than viral marketing: Coco has appeared with Doechii since her breakout video for “Crazy” and continues to represent the wild, unfiltered energy that defines the artist’s brand.

But beneath the scales and spectacle, there’s a reflective shift happening in Doechii’s life.

In an interview promoting the campaign, the Anxiety hitmaker opened up about finding balance amidst fame. “Sobriety and self-care. That’s the vibe,” she says. “You do the parties, you do the thing, and then you just find yourself one day on BookTok and loving interiors.”

BookTok, in fact, is where she finds herself on “light days”—rare moments of downtime spent watching reality TV, scrolling through reading recommendations, and redesigning her newly purchased mid-century modern home. While promoting the Samsung Galaxy S25 Edge, she even shared she’s currently (sort of) reading The Myth of Sisyphus—a deep cut for someone who just rocked the Met Gala in Louis Vuitton.

Doechii’s Aligator Coconut ‘Coco’ in Samsung Galaxy S25 Edge Ad Campaign

Still, Doechii hasn’t abandoned her disruptive spirit. “I enjoy being a disruptor in music and in art,” she says. Her unexpected rise on TikTok, especially with Anxiety, which samples Gotye’s Somebody That I Used to Know, shows she’s not only keeping up with the culture—she’s driving it.

The Samsung Galaxy S25 Edge partnership caps a massive year for Doechii, who took home a Grammy for Best Rap Album and performed to critical acclaim at the ceremony. On May 30, she’ll headline a VIP launch concert for the S25 Edge at Edge NYC, streaming live on Samsung’s YouTube channel.

For fans wondering what’s next musically, she hints at intentional experimentation—and maybe even a surprise freestyle drop. One dream collaboration? Solange, a fellow genre-defying icon.

With her music dominating charts, her face fronting campaigns, and her voice speaking truth about anxiety, self-love, and evolution, Doechii is more than the moment—she’s the movement.

And thanks to Coco and the Samsung Galaxy S25 Edge, she’s making sure the world watches in high definition.