Adding to the swiftly growing start-up industry in India, founding members are recognizing potential entrepreneurs in their own companies. The story of CookGarment is a fine example how encouragement of independent ideas can lead to innovative and successful ventures.
Sanny Chaudhary and Daman Singh Kohli, employees of cloud telephony start-up Knowlarity, expressed their ideas for a ready-to-cook food delivery firm to founder and chief executive Ambarish Gupta. Gupta supported them and went ahead in scouting for angel investors. Thus, CookGourmet was born.
“Having been associated with a successful start-up works in our favour when we approach investors as they know that we have been through the process of challenges, apart from a recall value,” said Chaudhary.
Cookgourmet is not the only start-up that spread its wings out of Knowlarity. “An employee typically tells us two-three months ahead of breaking out to start their own venture. Since our ideas are IP-protected, we are not worried about being copied.” Gupta said. Along with CookGourmet, he is acting as a mentor to other potential start-ups as well.
Start-up legends Microsoft and Google have always been known to encourage and provide support to potential start-up ideas. Beginning in 2009, Microsoft Garage is a platform itself for workers to conceptualize and brainstorm on independent projects after-hours.
