Even with people returning to the office, Zoom continues to play a significant role in communication. More organizations are adopting a hybrid work model, whereby employees get to work from office as well as from home.
Ricky Kapur, head of Asia Pacific, Zoom, told Street Signs Asia that three big-shifts are happening post-pandemic that businesses are investing in. He said this is spurring Zoom’s growth and relevance.
“First, companies are thinking about creating inclusive, collaborative and hybrid work environments for staff,” Kapur explained. “Employees are demanding flexible work arrangements and the ability to work frictionless, irrespective of where they are.”
The Zoom executive said companies are re-imagining customer engagement experience, with consumers demanding more convenience. “Whether it’s a retail experience, the ability to live feed into the store and speak with a live person, see a product, have a real conversation, and then make a purchase decision. Consumers are expecting that from companies.”
Kapur says the third big shift is that digitally native companies are building innovative platforms to create services that reach out to new consumers. This is mainly in education and healthcare. The executive highlighted that millions of people across the world use Zoom’s technology to keep up with school and work, as well as to socialize. But it has to be pointed out that the company’s growth slowed when people returned to office and school in-person. Kapur stated that Zoom’s revenue rose by 35% from a year earlier in the quarter ended October 31. This was down from 54% growth in the quarter before.
Zoom remains optimistic with the hybrid work model. Kapur said their mobile and frictionless business has grown from zero to two million users in under two years. “It’s one of the fastest-growing cloud services. The numbers tell us that customers are still investing and continuing to invest in Zoom post-COVID.”