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The Plunge Daily launches industry’s first insta release for the farmers launches industry's first insta release for the farmers

Agriculture launches industry’s first insta release for the farmers, India’s largest and fastest-growing integrated grain commerce platform, today announced another industry-first, Arya’s Insta-Release – One Click Loan Repayment and Commodity Discharge. Leveraging its technology stack, has been able to optimise its release process to happen within seconds – which otherwise by current industry standards takes over 24 hours to a week.

Agricultural market prices are quite dynamic. The platform’s Price Intelligence mechanism combined with immediate access to the farmers’ stocks – loaned and otherwise, enables them to make prompt & informed decisions on commodity sales. With Arya’s Marketplace Search engine that connects sellers to buyers across the country and its embedded logistics service, users can now seamlessly reach buyers in no time.

The launch of innovative Insta-Release services aims to empower farmers to immediately optimise their farm produce upon repayment of loans. Insta Release leverages’s pioneering integrated digital platform and allows the farmer to gain complete control of her farm produce immediately upon repayment of loans – all this at just click of a button. Apart from convenience, the Insta-Release offering drives home transparency, efficiency and ease of’s integrated service offerings to farmers.

To release stocks, registered customers can log on to their dashboard, choose how many bags of funded or non-funded bags they wish to release. Once they select the quantity, the platform instantly generates details of the rent and loan outstanding accrued against those bags. A user can pay instantly on the platform to receive the Release Order in a matter of seconds.

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Anand Chandra,’s co-founder, said, “Our endeavour at is to align the supply and demand in a secure yet mutually beneficial proposition. We recognize that reduced turn-around-time and lower transaction costs benefits all stakeholders; however immediate payments benefit small-hold farmers, and immediate delivery of stocks is critical for buyers. Insta-Release alongside the various features our platform continues to deliver on the promise of transparency, trust and efficiency in Agri-commerce.”

Similar to the first-of-its-kind agri Insta Loan services launched recently,’s Insta-Release leverages AI, ML, IoT to deliver an enriching experience to end-users. Instant loans, online payments and instant release of commodity ensures that agri-commodity becomes a powerful tool in the hands of the producer.



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