Amazon Business Reports 134% Growth on Corporate Gifting Store

Amazon Business reported growth during the first 10 days of the Amazon Great Indian Festival 2024, reporting a 134% year-on-year (YoY) increase in sales on its Corporate Gifting Store. This surge reflects the growing adoption of e-procurement for corporate gifts, with a 95% rise in total orders and a 107% increase in customers’ purchases. Corporate gifting has become an essential tradition for Indian businesses during the festive season, helping strengthen relationships with partners, employees, and colleagues. Amazon Business, India’s leading B2B marketplace, has catered to this demand through a wide range of over 8,500 GST-enabled products, resonating strongly with corporate buyers.

Popular categories include kitchenware, with mixer grinders and juicers seeing a 5.5X YoY growth. Popular kitchen appliances, such as cookers, also witnessed a 3X increase. Electronics proved to be another favourite, with headphones being the most gifted tech item, followed by a 6X rise in demand for speakers. Additionally, festive gourmet boxes of chocolates, dry fruits, and tea and coffee hampers also saw significant growth, with dry fruit hampers achieving a 3.7X YoY increase.

Regional and National Reach

Amazon Business has facilitated connections across India, enabling sellers from diverse regions to reach customers nationwide. From artisans in Ernakulam, Kerala, shipping home decor to Jammu and Kashmir to sellers from Surat, Gujarat, delivering kitchenware to Nagaland, the platform has helped bridge geographical divides. This accessibility has allowed businesses across India to tap into a wide range of products, enhancing their corporate gifting experience.

Features and Benefits for Business Customers

Since its launch in 2017, Amazon Business has focused on simplifying company procurement. This year, business customers can enjoy Prime benefits such as fast and free shipping, multi-user accounts, and flexible payment options, including a 30-day interest-free credit period. Cashback, bank discounts, and rewards up to INR 10,000 are also available, making it easier for businesses to manage bulk orders and improve their cash flow during the sale.

As corporate gifting continues to evolve, Amazon remains a key player in supporting companies with seamless transactions and a broad range of gifting options during India’s festive season.