Durex has released a statement saying with the campaign tagged ‘Look Up For Love’ that questions the role of technology in relationships and states that technology has become an addiction. It goes on to say that when a person begins to play with a mobile phone, their partner tend to spend even more time on his or hers.
Where 71.4% of people admitted using mobile phone very often and 61% agreed that their partner uses a mobile phone frequently, the figure shows how relationships are affected because of the technology and importance of creating a ‘technology-free’ zone with your loved one.
Speaking about the new campaign, Rohit Jindal, Marketing Director – RB India, said, “We believe that key to a healthy relationship is staying engaged and appreciating every moment with each other.”
According to the sexual wellbeing brand, lovers are too immersed in their virtual world on mobile and miss their real love, however, when utilised properly, technology can rekindle the romance.
Aimed at couples that are estranged due to the frequent usage of technology, Durex has launched the Love Bug – a reminder to your partner that you want to be #TrulyConnected. It attempts to bring couples together by encouraging them to have more real conversations with each other, build a true connection and enhance the relationship.