Billboard Expands to India: Global Music Giant Partners with Priyanka Khimani’s Other Side Ventures

In a landmark move that underscores India’s surging influence in the global music landscape, Billboard has officially announced the launch of Billboard India, set to go live in early 2026. The expansion marks the iconic American music brand’s formal entry into one of the world’s most dynamic entertainment markets, in partnership with Other Side Ventures Pvt. Ltd., helmed by Priyanka Khimani, one of India’s leading media and entertainment figures.

The Mumbai-based edition will bring Billboard’s globally trusted charts, editorial content, and awards to Indian audiences, uniting data, culture, and talent on one definitive platform for the country’s fast-evolving music ecosystem.

A New Era for Indian Music Recognition

With Billboard’s presence in over 40 countries, this move solidifies India’s position as a global music powerhouse. The brand’s CEO, Mike Van, emphasised Billboard’s mission to “recognise the country’s extraordinary diversity of sounds and artists,” from Bollywood’s chart-dominating soundtracks to the explosive growth of independent music driven by streaming platforms.

“India’s music scene is one of the most dynamic and culturally rich in the world,” Mike Van said. “With the launch of Billboard India, we’re thrilled to connect India’s thriving music community to our global stage and celebrate musical excellence everywhere it’s found.”

Billboard India will spotlight the full spectrum of the country’s music — from regional languages and classical roots to hip-hop, pop, and electronic subgenres. The edition also plans to highlight artists from the Indian diaspora who are shaping global streaming trends and reshaping the sound of contemporary music.

Priyanka Khimani: The Force Behind the Partnership

At the heart of Billboard India’s creation is Priyanka Khimani, founder of Other Side Ventures and a prominent entertainment attorney known for her work with India’s top artists and labels. As the media advisor and driving force behind the partnership, Khimani envisions Billboard India as a platform that measures success and amplifies pride in Indian creativity.

“It will be refreshing for India to have one unifying voice to measure and highlight the incredible growth and success that our music industry is experiencing,” Khimani said. “Billboard India will be a world-class experience powered by data and storytelling, celebrating talent, influence, and prestige.”

What to Expect from Billboard India

Billboard India will feature:

• Official Indian Music Charts powered by streaming and sales data

• Exclusive interviews with Indian and global artists

• Music awards and live events celebrating excellence across genres

• Multimedia editorial coverage, including features, bios, and trend analysis

• Merchandise and brand collaborations

The editorial team will be based in Mumbai, with more details expected in the coming months.