Tiger Shroff Becomes the Face of Leeford Healthcare’s ₹200 Crore Mobility Expansion

Leeford Healthcare Limited, a top-tier healthcare and pharmaceutical company, has announced a ₹200 crore investment over the next three years to scale its Orthopedic & Mobility Aids Division. The expansion is anchored by the launch of the lifestyle-led campaign ‘Fit Raho, Hit Raho’, with action superstar and fitness icon Tiger Shroff unveiled as the brand ambassador.

India’s orthopedic supports and mobility aids market stands at ₹2,500 crore annually, with projections indicating growth to ₹8,000 crore by 2030, fuelled by an ageing population, sports injuries, sedentary lifestyles, and rising musculoskeletal disorders. Leeford’s investment will strengthen manufacturing upgrades, new product development, clinical engagement, digital-first marketing, and retail penetration across India’s urban hubs and rural heartlands.

Mrs. Neha Gupta, Director, Leeford Healthcare Limited, highlighted the strategic intent behind the capital allocation: “A significant share of the ₹200 crore investment will support modernization of our orthopaedic and mobility aids manufacturing facility to reinforce ‘Make in India’, while the remaining will accelerate marketing and expansion into newer towns and majority of Indian pincodes.”

Leeford Healthcare’s ₹200 Crore Mobility Expansion

Rural + Urban Demand Creates a Dual-Growth Highway

Leeford sees the category’s growth as a dual-market phenomenon — urban demand driven by posture strain, spinal stress, and gym-linked injuries, and rural demand propelled by ageing populations seeking affordable clinical support. The company aims to scale its digital presence while leveraging its existing offline distribution network of 12 lakh retail touchpoints to outperform legacy players on the price-to-quality ratio.

The campaign repositions orthopedic supports from post-injury necessity to proactive lifestyle gear — a preventive companion for students, office professionals, and emerging sports enthusiasts. The brand will spotlight products such as the Posture Corrector Belt, Knee Cap, and Abs Wrap (Tummy Trimmer) through digital films, clinician partnerships, workplace ergonomic drives, and rural screening camps.

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Tiger Shroff: A Cultural Catalyst for Preventive Mobility Adoption

Tiger Shroff’s brand alignment goes beyond star power — it brings behavioral credibility. Speaking on the collaboration, Shroff said: “True fitness isn’t only about training hard. It’s about protecting your body, preventing injuries, and recovering well. Orthopedic and mobility aids should be part of everyday fitness — just like gym gear.”

The actor’s disciplined fitness persona mirrors the campaign’s core philosophy of movement, resilience, and injury prevention. With new sports such as pickleball and paddleball, and fitness formats like Hyrox, the category is expected to evolve into lifestyle-driven preventive supports — an opportunity Leeford aims to seize early.

Clinically Aligned Portfolio, Mass-Accessible Pricing

Leeford launched its orthopedic and mobility portfolio in 2023 to address a critical market gap where quality supports were either premium-priced or low-quality. Today, the division offers 32 clinically aligned products, including lumbar belts, posture correctors, cervical collars, knee caps, wrist and ankle supports, and sports recovery aids, all manufactured at its WHO-GMP and ISO-certified facility in Ludhiana.

The company plans to expand the portfolio to 50 products by Q2 FY 26-27, with 20 new launches aligned to rehabilitation and sports wellness. Orthopedic products currently sit at 1 lakh retail outlets, with plans to scale to 2 lakh retail touchpoints by Q2 FY 26-27.

Directors Sidhant Gupta and Sidhant Gupta emphasized the company’s differentiation: “We combine medical credibility with mass accessibility, integrating these supports into conservative care pathways — for a student avoiding spinal strain, an office worker improving posture, or an athlete protecting joints.”