Dulux SuperCover wins ‘Product of the Year’

Dulux’s new premium interior emulsion, ‘Dulux SuperCover – Colours of the World’, which provides consumers the colour of their favourite world’s travel destinations to their homes, has won the the ‘Product of the year’ award 2016 by Nielsen India.

It is for the second time in three years that Dulux, the flagship Decorative paints brand from AkzoNobel, has managed to bag the award. In the same category, Dulux Super Clean was the winner in 2014.

The survey was undertaken with 7000 respondents in direct face to face interviews. The voting is done by discerning consumers who evaluate the innovations in a face-to-face consumer survey conducted by Nielsen and choose only the best as “Product of the Year”.

Dulux SuperCover provides a collection of nine palettes crafted by Global Dulux colour experts. Coupled with the new ‘ProCoat Technology’ it gives customers maximum opacity and coverage.

Rajiv Rajgopal, Director, India and South Asia Cluster, Decorative Paints, AkzoNobel, said, “ Dulux SuperCover ‘Colours of the World’ is inspired by the colours and moods of some of the most beautiful landscapes around the world. It offers a palette that makes it convenient to select colours and colour combinations to create that specific atmosphere of an inspiring destination.”

Product of the Year, which entered its 7th year in 2016, is an internationally recognized certification that celebrates and rewards the best innovations in consumer products and services. It is an independent process that allows the consumers to evaluate new product offerings.