With nearly half a billion rides, 2016 was challenging but highly rewarding for online taxi industry

With multiple regulatory challenges and disruptions in supply, 2016 looked like a challenging year for the online taxi industry. However, the increasing customer demand helped the industry tackle these challenges and delivering 500 Mn rides in 2016, up from 130 Mn in 2015, the sector came out on top.

Key events and momentum shifts in 2016

According to RedSeer Consulting, a research and advisory firm, Indian online cab aggregators had a very successful year in terms of increasing market size, maintaining a strong supply of drivers, and promoting features like carpooling and leasing for both consumers as well as drivers.

However, Anil Kumar, Founder and CEO, RedSeer Consulting said, “Some minor hiccups like lack of clarity on the ever-changing regulations and unrest among sections of drivers are things these players would have to counter in the coming year and we can expect the industry to keep growing in 2017.”