Going Digital Creates Opportunities For Indie Artists – Gigstart CEO, Anirban Blah

Challenges in live entertainment industry

India’s live entertainment market is thriving today. However, it comes with its set of challenges. The country’s mass demand for Bollywood, TV and other mainstream entertainers, be it dance, music or any other genre is high, owing to the focus on profit and commercialism of events. These artists are well known, have a large fan base and are in high demand.

As compared to mainstream artists, independent artists are not widely known, and the kind of events often dictates their demand, the genre of work and quality event organisers are looking out for. They have few strong, unified avenues where they can showcase their work and information. There is also less clarity on where they can be booked, ways to connect with them and get them to perform at events and gigs. This reduces chances of a quality and promising independent artist to get work, and they are often left looking out for credible platforms to showcase their talent. Transparency is another issue, where there is less formality regarding their payments and contracts.

The solution is Digital

However, challenges in the market itself have opened doors. For instance, the answer to issues faced today is “Go Digital”. Our platform Gigstart is a prime example of the solution, being an online marketplace for people to book artists and entertainers for events. Today, the tech savvy consumer is scouting for talent across budgets, with the main criteria being quality work and hassle-free process.

There are opportunity pockets today in the marketplace with a surge in brand activations, gigs and personal events overall, presenting high chances of independent artists getting work. However, there is a need to connect the work opportunities with the artists, which is what Gigstart is aiming at. On our portal, the talent is an eclectic mix across categories which is sure to cater to a wide range of consumer needs. Here an independent artist can get exposure by easily creating their profile and showcasing their work.

The idea is to increase exposure and make easy the process of discovering and being discovered. The whole system is stress-free where once booked, the artist is confirmed for your event. Our app makes the entire process transparent and quick, with proper policies and payment procedures intact which protect interests of both the user and the artist.

Disclaimer: The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of the publication