Hip Hop/ Rap
Drake’s ‘Some Sexy Songs 4 U’ Surges 8,557% in Sales Thanks to Vinyl Drop
Drake is no stranger to topping charts, but even for the Toronto megastar, this latest sales jump is staggering. His early 2025 release, Some Sexy Songs 4 U ( $ome $exy $ongs 4 U), has catapulted back into the spotlight with an 8,557% sales spike, thanks entirely to a new vinyl release that has fans scrambling for physical copies. According to Billboard and data from Luminate, $ome $exy $ongs 4 U sold just under 9,300 pure copies in the latest tracking week — a massive leap from the mere 100 copies it sold the week before. While streaming has long been Drake’s domain, this dramatic surge proves he can also dominate the vinyl market.
Drake’s Vinyl Strategy Pays Off
The project, a collaborative album between Drake and longtime OVO partner PartyNextDoor, debuted to commercial success earlier in the year. But its most recent sales burst — driven solely by a physical format release of $ome $exy $ongs 4 U — shows how the vinyl sales trend continues to reshape the music industry.
The impact was immediate: $ome $exy $ongs 4 U soared back to No. 7 on the Billboard Top Album Sales chart, marking one of its strongest showings since release. It also returned to No. 2 on the Top R&B/Hip-Hop Albums chart, where it had already enjoyed a steady presence.
More notably, the album made a strong entrance onto the Vinyl Albums chart, debuting at No. 4 — a career first for both Drake and PartyNextDoor. It’s their first top 10 vinyl album, and a milestone that marks Drake’s most successful foray into physical album sales to date.
Streaming Meets Sales Power
Beyond vinyl, the overall consumption of Drake’s Some Sexy Songs 4 U also climbed. On the Billboard 200, it moved up two spots to No. 5, thanks to a combined 47,000 equivalent units — a 17% increase from the prior week. While streams still account for a majority of that number, pure sales were the engine behind this week’s rise.
This moment marks a turning point for Drake, who has historically relied heavily on digital platforms. For an artist who built his empire on streaming success, embracing vinyl — a format popular among Gen Z and millennial collectors — proves he’s still evolving with the times.
A Vinyl Victory for a Streaming King
Drake has maintained near-permanent residency on the charts for nearly two decades. However, the vinyl success of Some Sexy Songs 4 U highlights his versatility and enduring appeal. While most rappers stick to singles and streaming hits, Drake’s ability to pivot and dominate across formats — even physical — sets him apart.
For fans and industry watchers alike, this isn’t just a blip. It’s a signal that vinyl sales is officially part of Drake’s chart-conquering toolkit
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