Building up right value proposition for customers- Homepunch

One of the main challenges that Sachin Goel faced in his endeavour to come up with something different in the huge unorganised sector for home and kitchen appliances in India was creating its own identity while sticking to his principles.

We focused on getting customers maximum value and a superlative experience. Homepunch is not the cheapest places to buy or promote discounted price but products are priced to bring the best value for money backed with absolute assurance and peace of mind, says Goel, CEO of Homepunch.

“We did not want to be another me too product for the consumers. Thus building up a right value proposition for the consumers was a challenge and we are thankful that brands supported us.”

Homepunch’s advantage is that it ensures customers looking for any brand or product which is not available in the local market or anywhere will be made available at the doorstep through, says Goel.


“We do not sell any refurbished or end of life models to its customers, unlike any other marketplace. All products on Homepunch are delivered with brand warranty and assurance backed up by our unique pricing model.”

Industry sources report that the Electrical Small Appliances industry is poised to be currently worth Rs. 15,000 crore and is growing by 10 per cent every year and expected to reach Rs. 30,000 crore by 2025.

“The segment is volume driven and is not price sensitive. Given consumer lifestyles are changing and with rise in disposable incomes and urbanization on the rise the potential in small home and kitchen appliances is huge with people willing to invest even a little extra for better products to bring the desired aspirational benefits in their lives.”

The real challenge lies ahead as Homepunch endeavours to bring in unique value propositions and features in days to come.

“We are excited to receive a welcome response not only from customers but from brands and etailer community as well. We are creating an ecosystem for the appliances industry where brands, e-tailers and people related to appliances industry can come together and grow.”

Brand loyal customers can expect the widest array of brands, latest models, exclusive product launches to choose from and that too with complete satisfaction.


“To say if a customer in remote town is looking for a branded product not available in their local market he/she is rest assured for fulfilment from Homepunch. Apart from that, for any brand freak, Homepunch is going to offer the widest and the latest model of any national and international brand available under one platform.”

From a grooming gadget and a kitchen appliance to BP monitors, Homepunch has everything for everyone and every segment. Present there for only around three months, Homepunch has quickly spread its wings, making a presence in more than 4000 Indian cities.

“We are excited to receive an average daily order churn of over 160. has over 500+ brands and 25,000 products on its platform with a strong base of more than 5,000 registered HomePunch e-tailers to service.”
Homepunch is funded internally as of now and is in the process of building brand identity and establishing it through digital platforms to build required traction and traffic.

“If the business need arises we would be open to investments. Our revenue generation now happens through product base commission, services to the Domestic and International brands and through affiliate marketing services and consulting.”

According to Goel, Homepunch is the first and only specialised home & kitchen appliance store in India and he is confident to gain the need pace as consumers are evolving towards specialised portals to get maximum value advantage and the premium experience.