Smartivity raises 6.6 crores Pre-Series A funding to enhance learning

With the objective of expanding and enhancing its technology, augmented reality-based education technology startup Smartivity has raised $1 million (about Rs 6.6 crore) in a pre-Series-A round of funding led by publishing firm S Chand and early-stage investment firm AdvantEdge Partners.

The round also saw participation from Singapore-based fund CFG Offshore Holdings, Silicon Valley-based fund Tandem Capital and a clutch of angel investors.

Ashwini Kumar, co-founder of Smartivity, “With this round of funding, we want to expand our current portfolio in STEM and augmented reality products to provide interactive learning to kids and also develop IoT (internet of things)-enabled toys and robot-led learning for kids.”

Smartivity uses augmented reality, a technique that enables superimposing digital objects over physical ones, to help kids understand various concepts.

The Delhi-based startup has two broad product ranges—STE(A)M (science, technology, engineering, arts, and mathematics) learning-based do-it-yourself kits, which have a fundamental scientific concept at the core of each activity, and Smartivity EDGE, their augmented reality-enabled learning activities.