Oben Electric, a homegrown performance electric motorcycle brand, launched a new showroom in Pune’s bustling Wakad area. This showroom aims to attract Pune’s tech-savvy millennials and Gen Z, who are enthusiastic about sustainable mobility.
To commemorate the launch, Oben Electric is offering its flagship electric motorcycle, the Oben Rorr, at a special price of ₹1.29 Lakhs for the first 100 customers, a notable reduction from its regular price of ₹1.49 Lakhs. This move is part of the company’s strategy to foster early adoption among young, environmentally conscious riders.
The new showroom includes dedicated zones for product insights and interactive engagement alongside Oben Care, the company’s comprehensive service centre offering home pick-up and drop-off services.
The Oben Rorr accelerates from 0 to 40 mph in just 3 seconds with its 8-kW motor, reaching a top speed of 100 mph. It features LFP cell technology for extended battery life and superior heat resistance and offers a certified range of 187 km (IDC), addressing common concerns about electric vehicle range.
On the launch, Madhumita Agrawal, Founder and CEO of Oben Electric, emphasized the company’s commitment to innovation and sustainable mobility. “The Oben Rorr embodies our dedication to excellence in the electric vehicle sector. By establishing showrooms in key cities like Pune, we are driving forward our mission to lead sustainable mobility solutions,” she said.
With this new showroom, Oben Electric now operates eight showrooms across key locations in India, with plans to expand further. The company aims to open 50 showrooms and service centres across 12 cities by the end of the year. Recent openings include showrooms in Bengaluru, Kochi, Trivandrum, and Delhi, marking the company’s growing presence in the North Indian market.
This expansion will meet the increasing demand for high-performance electric motorcycles and promote sustainable transportation solutions nationwide.
