Plix, the wellness brand owned by Marico and a major player in the direct-to-consumer (D2C) segment, has announced an expansion of its partnership with Delhivery, India’s largest fully integrated logistics service provider, to facilitate global shipping of its products.
Plix, known for its nutrition products, has been working with Delhivery for domestic express parcel shipping in India. The new agreement extends this partnership to include cross-border shipping, leveraging Delhivery’s expertise in air freight for swift and secure transportation of goods from Plix’s India warehouse in Mumbai to its New York warehouse.
Delhivery, a registered partner for Amazon’s global outbound parcel business, has established itself as a key player in cross-border express and freight shipping for Indian brands. Over the last three years, Delhivery has built a reputation for reliability and efficiency in global shipping.
Akash Zaveri, Co-Founder & COO of Plix, expressed confidence in the partnership, stating, “With Delhivery as our international logistics partner, we are confident to plug efficiency leakages and make global shipping as predictable and time-bound as in the case of domestic deliveries. Seamless movement of goods is a key feature of a globalized world with a globalized marketplace.”
Vikas Kapoor, Senior Vice-President, Cross-Border Business, Delhivery, highlighted the significance of Plix’s trust in Delhivery, stating, “Plix’s trust in us to handle both their international and domestic shipping needs is an affirmation of our performance and reliability in delivering comprehensive logistics solutions. We continue to help D2C brands capture the global markets through existing and upcoming global shipping products in both express and freight.”
The partnership between Plix and Delhivery reflects the growing trend of Indian brands expanding their reach to global markets. With Delhivery’s expertise and infrastructure, Plix aims to enhance its global presence and offer its products to a wider audience, ensuring efficient and reliable delivery services.
