Loni Anderson, Iconic WKRP in Cincinnati Star, Dies at 79 After Prolonged Illness

Hollywood is mourning the loss of one of its beloved television icons. Loni Anderson, best known for her unforgettable role as Jennifer Marlowe on the hit TV sitcom WKRP in Cincinnati, has passed away at the age of 79. The actress died Sunday in a Los Angeles hospital following a prolonged illness, her longtime publicist Cheryl J. Kagan confirmed.

In a heartfelt statement, Anderson’s family said, “We are heartbroken to announce the passing of our dear wife, mother, and grandmother. Loni’s light was one that touched everyone who met her — both on and off the screen.”

Loni Anderson became a household name during the late 1970s and early 1980s with her portrayal of Jennifer Marlowe, the glamorous yet razor-sharp receptionist at a struggling Ohio radio station in WKRP in Cincinnati. Airing from 1978 to 1982, the sitcom chronicled the station’s chaotic shift to a rock music format. Anderson’s portrayal of the “sexy but smart” Jennifer challenged television’s portrayal of women, bringing both comedic timing and dignified intelligence to the role.

Her character, often seen navigating the station’s inept management while fending off unwelcome advances with wit and poise, resonated with audiences. Anderson’s performance earned her two Emmy Award nominations and three Golden Globe nominations, cementing her status as a TV trailblazer.

Beyond television, Loni Anderson starred alongside Burt Reynolds in the 1983 film Stroker Ace. Their on-screen chemistry carried off-screen, leading to a high-profile marriage that captivated tabloids throughout the 1980s. Though she divorced Burt Reynolds in 1994, Loni Anderson remained a fixture in pop culture, appearing in guest roles and television movies well into the 2000s.

Her personal life was marked by resilience and advocacy. Loni Anderson spoke openly about issues ranging from COPD awareness to adoption rights, championing causes close to her heart.

Loni Anderson is survived by her husband Bob Flick, daughter Deidra and son-in-law Charlie Hoffman, son Quinton Anderson Reynolds, grandchildren McKenzie and Megan Hoffman, stepson Adam Flick and his wife Helene, and step-grandchildren Felix and Maximilian.

With her passing, a chapter of television history comes to a close, but Anderson’s legacy as a trailblazer for strong, witty female characters remains evergreen. Fans and colleagues alike remember her not just for her beauty, but for her indelible charm, comedic brilliance, and unwavering professionalism.