Quikr launches home beauty services AtHomeDiva

Owing to increasing demand for beauty services on its platform that has been growing 100% MOM, Quikr has home beauty services AtHome Diva.

Currently offering services at Delhi, Bangalore and Gurgaon, AtHomeDiva provides a wide range of beauty and styling services at home, which includes skincare, body care, haircare and make-up services, and special packages fulfilled by qualified beauticians.

This service is currently available on Quikr app and website. However, it may soon be launched as a separate app. It has also planned to scale up its operations in multiple cities.

PD Sundar, Head of QuikrServices, said , “The number of beauty service requests received on our platform has been increasing by 100% month-on-month and we have scaled up our operations in multiple cities and hired stylists to meet this growing demand. In addition to attractive economics, AtHomeDiva will also help further grow our base of loyal users who come back to Quikr again and again.”

“Our team has certified and reliable stylists that have undergone both quality and background checks,” added Sundar.

Pranay Chulet, founder and chief executive of Quikr, said in a statement, “AtHomeDiva is a Quikr services that have scaled fast on both demand and supply side in virtually no time with practically zero marketing.”
Quikr had earlier committed an investment of Rs.250 crore to strengthen its home services vertical.

“On the demand side, the business had access to a large base of women users from not just QuikrServices, but also QuikrGoods and QuikrHomes, and on the supply side, we were able to onboard a large number of beauty experts from QuikrJobs,” added Chulet.

The Tiger Global Management-backed company, which was valued at close to $1 billion when it had last raised funds in April 2015, had acquired Salosa to penetrate deeper into the home services market. Quikr has essentially rebranded Salosa as AtHomeDiva.