Cadillac Unveils Striking 2026 F1 Livery During Super Bowl, Marking Historic Debut Season

Cadillac has officially revealed the livery for its 2026 Formula 1 challenger, offering fans their first proper look at the American manufacturer’s race identity ahead of its historic debut season. The unveiling took place during a television commercial aired at the Super Bowl in Santa Clara, California, instantly placing Cadillac’s F1 ambitions in front of one of the largest global audiences of the year.

The reveal marks a significant milestone for the Cadillac F1 Team as it prepares to join the grid under Formula 1’s sweeping new technical regulations in 2026. With the sport placing greater emphasis on sustainability, innovation, and global expansion, Cadillac’s arrival signals a renewed American presence at the pinnacle of motorsport.

A Bold Livery Designed to Stand Out

Cadillac’s 2026 livery features a distinctive split design, combining contrasting black and white elements across the car’s bodywork. The sharp two-tone look gives the challenger a bold visual identity that is expected to stand out on track, particularly under race lighting and broadcast cameras.

During earlier shakedown runs, the car carried a special one-off livery featuring the names of founding team members from both the United States and the United Kingdom. The Super Bowl reveal, however, confirms the official colour scheme the team will carry into the new era of Formula 1.

Early Running Shows Encouraging Progress

Drivers Valtteri Bottas and Sergio Perez have already put the new Cadillac challenger through its initial paces during a shakedown at the Circuit de Barcelona-Catalunya. Both drivers reported positive early signs despite acknowledging the scale of the challenge ahead.

Valtteri Bottas described the running as “really valuable,” noting steady improvements with each outing. He highlighted the team’s collaborative spirit and problem-solving approach as key strengths during the early development phase. Sergio Perez echoed that sentiment, emphasizing that the focus so far has been on gathering data, identifying issues, and exploring setup directions rather than chasing outright performance.

&

View this post on Instagram

A post shared by Cadillac Formula 1 Team (@cadillacf1)

;

Strong Line-Up and Leadership for Year One

For its maiden season, Cadillac F1 has assembled an experienced and diverse driver roster alongside drivers Valtteri Bottas and Sergio Perez. Zhou Guanyu will serve as reserve, while former IndyCar star Colton Herta takes on a testing role. The project is led by Team Principal Graeme Lowdon, who brings extensive experience as the team prepares for its first competitive season.

Cadillac will officially join the rest of the Formula 1 field for pre-season testing in Bahrain across two sessions from February 11–13 and February 18–20, a crucial phase where the team will benchmark itself against established competitors.

From Super Bowl Spotlight to the F1 Grid

Revealing the livery during the Super Bowl underscores Cadillac’s ambition to bridge American sporting culture with Formula 1’s global appeal. As anticipation builds toward the 2026 season opener, the focus now shifts to Bahrain, where Cadillac’s new challenger will make its first public on-track appearance in full race colours.

With momentum building and a clear identity now unveiled, Cadillac’s countdown to its Formula 1 debut has officially entered its final phase.