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TikTok Star Khaby Lame Signs Massive $975 Million Deal for His Global Brand
In a regulatory filing, Rich Sparkle projected that Khaby Lame’s fan-driven commerce could generate more than $4 billion in annual sales, citing his massive reach of 360 million followers across all social platforms. On TikTok alone, Lame commands an audience of approximately 160 million followers, edging out other mega-creators like Charli D’Amelio.
Khaby Lame, the most-followed creator on TikTok and one of the most recognizable figures in digital culture, has taken influencer monetization to an entirely new level. The Senegalese-Italian creator has sold a stake in his company, Step Distinctive Limited, in an all-stock deal valued at $975 million, marking one of the largest creator-brand transactions ever recorded.
The deal was struck with Rich Sparkle Holdings, a Hong Kong–based financial firm listed on the Nasdaq, which will receive 36 months of exclusive global rights to Lame’s brand and commercial activities. Despite selling a stake, Lame will emerge from the agreement as a controlling shareholder, ensuring he maintains long-term creative and strategic influence over his empire.
What Rich Sparkle Gets From the Deal
Under the agreement, Rich Sparkle gains exclusive rights to monetize Khaby Lame’s content across multiple verticals, including TikTok Shop, livestream commerce, short-form video sales, licensing, and global brand endorsements. The company plans to aggressively scale Lame’s business across high-growth regions, with a strategic focus on the United States, the Middle East, and Southeast Asia.
In a regulatory filing, Rich Sparkle projected that Khaby Lame’s fan-driven commerce could generate more than $4 billion in annual sales, citing his massive reach of 360 million followers across all social platforms. On TikTok alone, Lame commands an audience of approximately 160 million followers, edging out other mega-creators like Charli D’Amelio.
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The AI Khaby Lame Era
Perhaps the most futuristic element of the deal is Rich Sparkle’s plan to develop an AI-powered digital twin of Khaby Lame. The virtual replica will mirror his facial expressions, voice, and behavior, enabling the creation of multilingual content, virtual livestreams, and around-the-clock social media engagement across time zones.
Because Lame’s signature content relies on wordless comedy and physical reactions, the company believes his persona can scale globally without language barriers. According to Rich Sparkle, the AI expansion will significantly increase content output while preserving the authenticity that made Lame famous.
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Why Khaby Lame’s Brand Is So Valuable
Khaby Lame rose to global fame by silently mocking overcomplicated “life hack” videos with deadpan gestures and expressive reactions. His universality, relatability, and cross-cultural appeal have made him one of the most brand-safe and scalable influencers in the world.
“This is not just an equity acquisition, but a revolution in the global content e-commerce model,” Rich Sparkle said in a statement, framing the deal as a blueprint for the future of creator-led commerce.
Lame’s $975 million agreement sets a new benchmark for influencer valuations, signaling how seriously Wall Street now takes the creator economy. More than a viral star, Khaby Lame has become a global media brand—one now backed by financial markets, AI infrastructure, and billion-dollar ambitions.
