In a move set to redefine digital interactions in the mutual fund industry, Aditya Birla Sun Life AMC Limited (ABSLAMC) has unveiled MyMutualFundGPT, the first of its kind search assist tool for investor queries. The innovative tool, powered by Gen AI technology, marks a significant leap in enhancing the overall investor experience across ABSLAMC’s digital platforms.
MyMutualFundGPT transcends traditional keyword matching by understanding the context of queries and generating responses based on meaning. It not only addresses investor queries regarding Aditya Birla Sun Life AMC Limited’s products and services but also enables investors to conduct research on top-performing funds, fund managers, and related topics.
“This is a significant step towards reshaping the landscape of digital interactions in the mutual fund industry,” said A Balasubramanian, Managing Director, and CEO of Aditya Birla Sun Life AMC Limited. “The launch of MyMutualFundGPT emphasizes our commitment to leveraging cutting-edge technology to provide a more intuitive and engaging experience for our investors. This initiative reflects Aditya Birla Sun Life AMC Limited’s dedication to innovation and customer-centric solutions, reinforcing its position in the asset management industry.”
MyMutualFundGPT serves as an alternative to navigating through vast amounts of information, empowering investors to make informed decisions with clear explanations from respective product or service brochures available on the ABSLAMC website. It also acts as an innovative solution-oriented platform, providing a conversational interface for investors.
With the introduction of MyMutualFundGPT, Aditya Birla Sun Life AMC Limited anticipates higher investor engagement and repeat footfall across all its digital platforms. The tool is poised to revolutionize the way investors interact with mutual fund information, offering a seamless and insightful experience.
Investors can explore MyMutualFundGPT by visiting the ABSLAMC website and clicking on the provided link. This innovative tool is set to redefine the future of investor queries, setting new standards for the mutual fund industry.
