Food
Wendy’s India Unveils Global-Inspired Burger Bash with Free Burgers, DJ Raves & More
Wendy’s India is turning up the heat this summer with the launch of its International Burger Bash. This flavour-packed, high-energy festival brings global tastes, bold experiences, and big rewards straight to Indian food lovers. Running from May 28 to June 15, this limited-time event is already creating massive buzz for its international burger menu, collectable sticker rewards, and live in-store burger raves across five cities.
Whether you’re craving spicy Korean heat or the tang of Argentine chimichurri, Wendy’s has something to ignite your taste buds. “This isn’t just a menu refresh — it’s a flavour movement,” said Nishant Kedia, CMO – India at Rebel Foods. “We’ve brought global inspiration, added a dash of desi flair, and wrapped it in a playful, gamified experience.”
5 Must-Try Burgers Inspired by Global Street Food
Wendy’s has launched five limited-edition burgers, each with vegetarian and non-vegetarian options:
-
Nachoburg Cheese Burger (Mexico): Zesty salsa, jalapeños, and crunchy nachos meet melty cheese.
-
Chimichurri Burger (Argentina): A bold, creamy chimichurri sauce lends this burger a Latin flair.
-
Korean Burger (Korea): A spicy buldak-style sauce delivers intense, fiery flavour.
-
American BBQ Burger (USA): Smoky and sweet with backyard BBQ vibes.
-
Firebolt Tandoori Burger (India): A desi twist with robust tandoori spices.
Collect, Stick, and Win: The Sticker Sheet Hunt
Wendy’s is rewarding fans with a collectable sticker sheet for every order, featuring the five global burgers. The more you collect, the bigger the reward:
-
3 sheets = Free Burger
-
4 sheets = Free Meal
-
5 sheets = Free Burgers for a Year
This gamified foodie experience has already gone viral on social media, with fans showing off their sticker hauls and strategising their next orders.
Late-Night Burger Raves Hit Five Cities
For those who love a party with their patties, Wendy’s is hosting burger raves — exclusive late-night in-store events complete with live DJs, glowing lights, dancing mascots, and a side of fries.
Burger Rave Schedule (7–9 PM & 10 PM–12 AM):
-
Pune – June 6
-
Delhi – June 7
-
Rajkot – June 8
-
Hyderabad – June 13
-
Bangalore – June 14
Creator Collabs & Campaign Buzz
The campaign is fronted by digital creator Sai Godbole, who morphs into international personas to introduce each burger in her signature quirky style. A catchy rap anthem and collaborations with top food influencers are amplifying the FOMO online, turning #WendysBurgerBash into one of the hottest hashtags of the season.
Where to Grab a Bite
The International Burger Bash is available at Wendy’s stores nationwide and via major food delivery apps. Whether you’re chasing the thrill of global flavours, aiming for sticker rewards, or just vibing at a late-night rave, this is Wendy’s like never before.
