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Inside the $1 Million Golden Globes 2026 Goodie Bag
The Golden Globes may be known for celebrating the best in film, television, and podcasts, but behind the scenes, the awards ceremony also delivers one of Hollywood’s most extravagant perks: its legendary goodie bags. At the 2026 Golden Globes, winners and presenters received gift bags reportedly worth nearly $1 million, making the iconic gold statue feel almost modest by comparison.
For the third consecutive year, luxury lifestyle publication Robb Report curated the event’s exclusive “Ultimate Gift Bags,” designed to reflect the glamour and excess of what’s often dubbed Hollywood’s Party of the Year.
A gift bag that’s luxury before you even open it
These are no ordinary swag bags. Each recipient receives a bespoke suede duffel bag, created exclusively for the Golden Globes and finished with polished gold-tone hardware. Even before selecting the contents, the bag itself is a collector’s item — a subtle flex worthy of Hollywood’s elite.
According to Robb Report, recipients can then customise their experience, choosing from a curated menu of ultra-luxury items and experiences rather than receiving a one-size-fits-all bundle.
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Five-star getaways across the globe
Travel is at the heart of the 2026 Golden Globes gift bag. Among the most coveted options is a three-night beachfront villa stay at Casa Bellamar in Mexico, curated by Destinations in Paradise. For city lovers, a Royal Suite experience at the Waldorf Astoria Bangkok offers next-level opulence.
Other potential destinations include New Zealand, Singapore, Bali, and Austria, giving recipients the opportunity to craft a dream itinerary that rivals the most exclusive travel wish lists worldwide.
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High-end wellness, beauty, and fitness perks
Luxury doesn’t stop at travel. The gift bags also lean heavily into wellness and self-care — Hollywood-style. Recipients can opt for hair-growth helmets, spa experiences worth thousands, and even products tied to Brad Pitt’s skincare routine, blending celebrity endorsement with elite grooming.
Fitness fanatics aren’t left out either, with full club rental experiences at ultra-private gyms, offering A-list privacy while breaking a sweat.
Rare spirits and collector-worthy drinks
For those who prefer their luxury liquid, the Golden Globes goodie bag delivers in spectacular fashion. Recipients can enjoy exclusive cases of whisky from the Isle of Harris Distillery, ultra-rare wine from Liber Pater, and bottles of Cygnet 22 and 77, considered among the most premium spirits available.
Completing the experience are martini and rocks glasses by world-renowned bartender Erik Lorincz, turning any home bar into an awards-night-worthy setup.
While most of us may never take home a Golden Globe, one thing is clear: in Hollywood, even the consolation prizes are fit for royalty.
