Tyler, the Creator Casts Ayo Edebiri in New Video “Noid” as He Prepares for “Chromakopia” Release

Tyler, the Creator, is back in the spotlight as he ramps up to release his highly anticipated new album Chromakopia on October 28. The latest tease from the album is his new song and video, “Noid,” which delves into the rapper’s experiences with paranoia and the pressures of being a public figure. Actress Ayo Edebiri, known for her role in The Bear, plays a key role in the video as a crazed fan who runs up to Tyler with tears streaming down her face and a gun in hand. This intense interaction symbolizes the unpredictability and danger that public figures face. Ayo Edebiri’s portrayal highlights the dark side of celebrity culture, where boundaries between fans and stars can blur in dangerous ways.

In the “Noid” video, Tyler, the Creator explores themes of surveillance and the loss of privacy, a recurring subject in his recent work. The song reflects how his life has become a spectacle, filled with cameras and constant attention. He raps about the weight of fame, with lyrics like “Feel it in my aura, living between cameras and recorders,” portraying the sense of living under constant observation.

The visuals in “Noid” are eerie and intense, capturing Tyler’s internal battles with paranoia. He’s seen fleeing from invisible figures, representing the pressures and threats in his mind. In one haunting scene, Tyler gazes at his reflection in a mirror as a man appears behind him, holding a gun to his head, amplifying the sense of ever-present danger. In another moment, he swings his fists wildly at no one in particular in an empty parking lot, showcasing his mental struggle.

This video is just the latest in a series of artistic previews leading up to Chromakopia. Last week, Tyler released a two-minute clip for a song titled “St. Chroma,” which featured him leading a group of masked people through the desert. These striking visuals build anticipation for the new album, which marks his first major project since last year’s expanded version of Call Me If You Get Lost.

Fans can expect to see the first live performances of Chromakopia at Tyler’s Camp Flog Gnaw Carnival, set to take place at Los Angeles’ Dodger Stadium on November 16-17. The festival will feature a star-studded lineup, including performances from Erykah Badu, André 3000, Omar Apollo, Playboi Carti, and more.

As Tyler, the Creator, continues to push creative boundaries, Chromakopia promises to be another bold and introspective entry in his evolving musical journey, with “Noid” offering a powerful preview of what’s to come.