Fashion social network Roposo has helped home-sellers, offline boutiques and many more selling niche fashion and lifestyle products expand their orbit of engagement. The platform has given sellers a total reach/views of about 10 million and a total following of 1 million – which forms the highest viewed segment of content on fashion social network. Mayank Bhangadia, Co-founder and CEO at Roposo says “MSMEs, sellers, and brands form one of the most viewed content on Roposo with highest ratios of engagement.”
Enhancing to the affinity and propensity to purchase, Roposo pulls out all stops to engage local and regional small sellers/fashionpreneurs – selling their own products or aggregating other brands. This, according to Roposo, is unique to their platform and claim that the organic reach for business pages is higher on Roposo as compared to any other social media – distinguishing it from other sites such as Facebook or Instagram where extra money is required to attract a larger audience. “We are delighted that our success has had a concomitant impact on their fortunes and we will continue to help them push their enterprises further,” Mayank added.
Another advantage that Roposo has added is that of location tagging where customers, in addition to searching for fashion inspirations and products online, can discover and shop from offline stores as well. The Chat-to-Buy feature, recently launched on Roposo, further allows for direct interaction between prospective buyers and sellers and transact on the platform itself.
58% of sellers on the platform are from tier 2 and 3 cities. The maximum number of active SMBs on Roposo are from Gujarat and is closely followed by Rajasthan. Among the tier 1 cities, Mumbai leads with 24% followed by Delhi. Roposo is looking to go expand their current base by more than triple within the next 12 months – from 4200 MSMEs to 15000 MSMEs – “Roposo is well on track to achieve its target of becoming the ultimate fashion destination and bolster its position in India’s social commerce sphere,” concluded Mayank.