Business
5 reasons why your start-up is not getting funded
Market scenario
You have to be aware of the market scenario (Photo courtesy: The Economic Times)
A proven product or service in the market is an easy way out. However, a new product in the market will require a lot of conviction. A difficult sector equipped with long sales cycles, thin margins or high customisation, pose a bigger challenge for the enterprise. A crowded market with multiple investors funding in the scenario is also a deterrent for investors to differentiate between you and the rest.
