Be to the point and engaging
The basic approach to attract instant investor attention telling your story in a very engaging way and without unnecessary details. Speak directly. Be honest, transparent, upfront, and do not exaggerate the pitch. Base your business plan on solid research and customer proposition. A business plan which reflects monetization, scalability, and a sound strategy is reflection of your own hold on the game plan. Chances are angel investors are already aware of the consequences of funding a startup so there is no need to beat around the bush.