6 reasons your start-up is failing

Not identifying your Unique Selling Proposition

The start-up market is flooded, you have to identify a unique selling point to stay relevant (Photo courtesy: Shopify.com)

Zero identification of Unique Selling Proposition for your product can spell an early doom. Never try and force your product or service; rather try to convince people that they want to spend money on it. The trick to this psyche of the consumer is to persistently highlight the USP of your product as compared to different products available in the market. Try to figure out the Unique Value Proposition which gives you a clear competitive edge.