6 reasons your start-up is failing

Lack of market investigation

You have to do your research before you take the plunge

Pitching a product idea and then building on it without a proper market investigation is a wrong move. Sometimes, the idea of disrupting the market with the launch of a new product can be just based on human instinct, which, in turn can go drastically wrong. It might not offer a solution for the customer’s problem, but instead be a major pain source for them.