Lifestyle brand with fashionable consumer electronics products, boAt has signed Jacqueline Fernandez as a new crew member to help steer the brand to newer shores of fashion and style.
In a sector dominated by established global brands, boAt, through its core high-quality audio product line of smart, efficient, stylish and durable ‘hearables’ ramped up quickly within a span of two years. With a strong focus on consumer desires and aesthetics, the brand has created products that integrate into the evolved consumer’s personal style statement. Launched in 2016, boAt is a lifestyle brand with fashionable consumer electronics products such as earphones, headphones, speakers, travel chargers and premium rugged cables.
boAt co-founder Aman Gupta said, “I am delighted to invite Jacqueline Fernandez to join our crew and take our brand’s style quotient to a whole new level. She complements our commitment to product design and aesthetics and is seen as a credible influencer amongst the globally travelled new age millennials. Thus aligning with our brand image which is all about building brand equity through credible influencers and a strong word –of-mouth approach.”
The trendy look and feel of the boAt Bluetooth speakers and headphones have led to the new category of ‘hearables’ akin to fashion accessories. It has already created a community of over 800,000 boAtheads (consumers) who are seen listening and wearing their accessories to make a lifestyle statement. The company claims to design its products with consumer needs and desires at the core of its design.
Talking about her association with the brand, Jacqueline Fernandez said, “I am thrilled to be a part of boAt’s incredible journey of success and innovation. The designs are bold, fresh and resonate with the latest lifestyle trends, making it the preferred choice for the evolved Indian consumer who looks to make a statement with their choice of accessories. I love the way the products seamlessly integrate into my constantly on the move lifestyle while complementing my personal style. I’m a proud boAthead.”