Chinese smartphone maker Realme on Friday announced the launch of 100 new exclusive retail outlets in India. The new stores will be operational from 8 October. All the latest products from the Realme TechLife ecosystem, including smartphones, laptops, tablets, mart TVs, smart wearables and other gadgets will be available in these stores.
Realme has a 14.6 per cent share of the Indian smartphone shipment in the June 2021 quarter. It ranked fourth behind Xiaomi (28.4 per cent), Samsung (17.7 per cent) and Vivo (15.1 per cent). Realme opened its first store in August 2020.
According to a statement by the company, Realme has focused on offline expansion into Tier II and Tier III cities. Additionally, Realme will also open its flagship store in Gujarat. The company plans to unveil 300 Realme exclusive stores by 2021 and expand it to over a thousand stores by 2022.
Commenting on the occasion, Madhav Sheth, Vice President, Realme and CEO, Realme India, Europe & Latin America said, “We aim to offer the best-in-class products with the latest technology. To experience desired lifestyle empowered by technology, consumers love trying out trendsetting products for themselves first-hand. I am proud of achieving this new milestone, as it testifies to our capability to meet consumer needs despite all odds and challenges during the pandemic period. We will continue to maintain the strong pace of mainline expansion and deepen consumer experience. The love we have received from our users has made us more enthusiastic and energetic towards this offline expansion.”
Realme has become a Top 6 smartphone vendor in the global rankings, according to the latest market insights conducted by Counterpoint Research. The report said Realme took the sixth spot with 15 million shipments and 135.1 percent YoY growth in Q2 2021. As a notable industry disruptor, the upstart brand has made the mark in a time span of just three years. Out of 100 million Realme users worldwide, 50 million users are from India alone. Amid the chipset shortage, the company is targeting six million handsets and two million IoT products for the upcoming festive season.