Record label and production house T Series has partnered with Anil Ambani’s Reliance Entertainment to jointly finance more than 10 projects with an approximate investment of Rs. 1,000 crore. The titles would include varied genres, both big-budget tentpoles as well as mid- and small-budget content-rich films.
Bhushan Kumar’s T Series, which is India’s largest music label has collaborated with Reliance Entertainment on the music marketing front for more than 100 films. According to a statement from the studios, the slate includes Hindi remakes of Tamil blockbusters, a biopic, an espionage thriller, a court room drama as well as a satire comedy, a romance drama and a film based on “true events.”
The new slate of film will be produced in the next 24 to 36 months under the aegis of some of these partnerships and with other promising filmmakers such as Pushkar and Gayatri, Vikramjit Singh, Mangesh Hadawale, Srijit Mukherji and Sankalp Reddy.
Both the companies have delayed the release of a number of films that have been ready for the screen since last year.Even with such lavish deals, things are not all easy. Maharashtra, for one, has not allowed movie halls to reopen. The state counts for roughly 30-50 per cent of a mainstream Hindi film’s earnings
Bhushan Kumar, Chairman and Managing Director, T-Series, said, “After working on music marketing together, this collaboration has happened at the right time and this will just strengthen our ties. We hope to give our Hindi film audiences new and unconventional films.”
Shibasish Sarkar, Group CEO, Reliance Entertainment, added, “I really look forward to our partnership with T-Series. This partnership with Bhushan will surely mark the beginning of a great feat in the Indian film industry as we move on to offer a bouquet of path-breaking and momentous films to our audience.”
