Flipkart shuts eBay; launches own brand for refurbished goods called 2Gud

Home-grown e-commerce brand Flipkart has reportedly shut down eBay and has launched its platform for refurbished goods called 2Gud. The news comes in the follow-up to the brand announcing that it had acquired AI-powered startup Liv.ai – targeting customers in tier 2 cities.

2Gud provides products across categories including mobiles, laptops, tablets, smart watches and accessories. Currently, the re-commerce platform is only accessible through mobile web, however, the desktop website and mobile app is expected to launch soon in addition to more categories of refurbished goods.

“As a market leader, Flipkart has always tried to solve for India and offer a more fulfilling shopping experience in every aspect. With 2GUD, we have removed the trust deficit that exists in the refurbished goods market, and along with the added convenience, are offering customers yet another avenue to access quality products at the most affordable prices,” said Kalyan Krishnamurthy, CEO, Flipkart talking about the new platform.

The re-commerce platform offers customers a three to twelve month warranty on products, along with ten-day easy return policy and assures their products to be certified and graded by professionals. In addition, lucrative prices ranging from fifty-eighty per cent of new products and other features are expected to build trust for new buyers.

Since Walmart’s acquisition of Flipkart, the Indian e-tailer has aggressively expanded its domains. In the last two months Flipkart has applied for an NBFC license to get into digital lending. The brand has also launched ‘Flipkart Supermart’ which is its online grocery store and a loyalty scheme ‘Flipkart Plus’ to give competition to Amazon Prime.