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Bill Belichick, 24-Year-Old Girlfriend Jordan Hudson File ‘Gold Digger’ Trademark Amid New Business Venture
Bill Belichick, the legendary former New England Patriots coach, is proving he’s just as strategic off the field as he was on it. The 73-year-old NFL icon and his 24-year-old girlfriend, Jordan Hudson, are making headlines again—this time for turning their highly publicized relationship into a brand.
According to reports from Darren Rovell of Cllct, Bill Belichick and Jordan Hudson’s company, TCE Rights Management, has filed a trademark for the phrase “Gold Digger.” The filing covers jewelry, keychains, and other lifestyle products, signaling the couple’s intention to satirize and capitalize on the internet chatter surrounding their 49-year age difference.
From Football Fields to Trademarks
The move comes just as Bill Belichick begins his first season as the head coach at the University of North Carolina, following his departure from the New England Patriots in 2023. After an unmatched career boasting six Super Bowl championships and 10 Super Bowl appearances, Belichick seems ready to add “entrepreneur” to his list of accomplishments.
Meanwhile, Jordan Hudson—who manages the company—is taking a hands-on role in shaping the venture. The “Gold Digger” trademark is one of several filed by the couple in 2025, alongside names such as “Chapel Bill,” “Belestrator,” “Trail of Salty Tears,” “No Days Off,” and “The Belichick Way.”
Bill Belichick and Jordan Hudson
Turning Criticism Into Commerce
Bill Belichick and Jordan Hudson’s relationship first came under the spotlight in June 2024, sparking viral debates and memes about their nearly five-decade age gap. Instead of shying away from the attention, the pair appears determined to own the narrative. Filing a trademark for “Gold Digger” cleverly flips the insult into a brand identity—one that could resonate with fans of irony, satire, and bold branding.
In a sports and entertainment world where personal lives often overshadow professional legacies, Belichick and Hudson are demonstrating an unusual level of media savvy. By reclaiming and monetizing the narrative, they’re showing that criticism can be turned into capital.
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What’s Next for “Gold Digger”?
If approved, the “Gold Digger” product line could roll out jewelry and accessories as early as next year. With Hudson at the business helm and Belichick’s global name recognition, the venture could attract attention not just from sports fans, but from curious consumers intrigued by the couple’s unapologetic approach.
As Bill Belichick begins a new chapter in college football, this entrepreneurial side hustle could mark the start of a fresh brand legacy—one that blends sports culture, internet humor, and bold marketing in equal measure.
Love it or hate it, one thing is clear: Bill Belichick and Jordan Hudson are playing the branding game as fearlessly as any championship season.
