5 most important roles of a CEO in a start-up

Brand Management

(Photo Courtesy: Linkedin)

Strong product and brand management are reflective attributes of a visionary leader. The process starts from the inception of the company, and the CEO is involved in the thick of the things, including building the brand from the scratch. His ability to maintain a strong brand is a clear derivative of though leadership and relationship management activities. It will also increase your personal credibility and reputation in the market. One may be required to engage at industry events, write online posts, manage digital reputation, or ensure an effective communication channel with co-workers and employees. Thus, investment of time in expanding your profile is worth the effort

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