Eyewear e-commerce giant Lenskart was recently in the news for a marketing move that did not go well with the modern Indian consumer. After sending out an official public apology, the company may now be trying to win back some points by expanding its door-to-door eye check-up service.
Lenskart is providing this service to major cities around the country that include Mumbai, Bangalore, Delhi, Chennai, Hyderabad, Kolkata etc. The service can be availed by filling an online form that will take a consumer’s details and time of appointment. Following this procedure, Lenskart’s team will conduct an eye check-up as well as present you with a large collection of frames you can select from.
If this is a genuine move to compensate for its mistake, Lenskart shows how customer experience and satisfaction plays a crucial role in the reputation of any company.