More and more startups are now collaborating to ensure a rewarding user experience that benefits the brand reputation of the members involved as well as increase the customer base. The most recent collaboration is one between Paytm, the largest Indian mobile payment portal and Dineout.co.in, the largest Indian table reservation service.
The aim of the programme is to have Dineout loyalty programme users get the advantages of having a table reserved, discounts and additional savings in the form of cashback and loyalty points credited as points to their Paytm wallets. These points can be earned once a user reserves a table using Dineout. Users can also earn points by writing reviews, inviting friends and checking-in through the Dineout app. They can be later converted to cash directly via the Paytm wallet.
“Paytm & Dineout enjoy massive popularity and the loyalty programme that we have devised is a truly innovative concept for the benefit of our users. Paytm is committed to coming up with extremely innovative tie-ups to offer customers maximum benefit while using their digital wallets. Through this first-of-its-kind partnership, we aim to give food connoisseurs in India another reason to turn to technology for the most convenient and rewarding dining out experience till date, “ said Mr. Amit Lakhotia, VP, Paytm.
Ankit Mehrotra, Co-founder, Dineout.co.in, had something similar to speak about the joint programme. “For serious foodies, dining out is beyond a hobby, it is a way of life! After speaking to many Dineout users we arrived at a loyalty program where our valued patrons can reap the benefits of sticking with a great service. Paytm was an obvious choice for this partnership owing to their wide consumer reach, and the ease of use of the service. Dineout users can now enjoy additional earnings in the form of direct cash back into their PayTM wallet for writing-reviews, inviting their friends and via check-in’s when they arrive at the restaurant/venue,” said Mr. Mehrotra.
Both Dineout and Paytm are two of the leading online startups in the country. The former is a part of Times Internet and is available across 1500 restaurants while Paytm is India’s largest mobile commerce platform and backed by some of the most notable investing groups like AliPay, SAIF Partners, Sapphire Venture and Silicon Valley Bank.
