Digital B2B platform Flipkart Wholesale witnessed 30 per cent growth in its kirana customer base with around 70 % adoption coming during the ‘Big Billion Days’ event, Walmart-owned ecommerce giant said on Tuesday. The company claimed that kirana merchants coming from tier-II cities such as Bhopal, Kota, Lucknow and Zirakpur witnessed a jump of 1.8 times in sales as compared to prevous year.
“The Big Billion Days, which concluded on October 10, 2021, witnessed a 70 per cent e-commerce adoption by kiranas across the country compared to the same period last year.
“Over five lakh kiranas in over 10,000 pin codes across 24 states and Union territories shopped on the platform and through the Flipkart Wholesale Best Price stores during the festive event,” the company said in a statement.
The general merchandise category on the platform recorded 124 per cent increase in purchases, followed by grocery that witnessed a 50 per cent rise in demand and Fashion increased by 24 per cent.
Along with its banking and financial services partners, the platform claimed to have facilitated credit up to the tune of Rs 165 crore for members across categories during the Big Billion Days.
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“We are elated at the enormous response the festive event has generated. Our technology-first approach at helping small businesses growth has resulted in the increased adoption of e-commerce and accelerated the pace of digitisation. The benefits of a more resilient and self-reliant B2B eco-system enabled by digitisation will be felt in the long run,” said Adarsh Menon, senior vice-president and head of Flipkart Wholesale.
